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Jonathan Bell Lovelace was like
most Auburn people. In many ways he is emblematic of what
has come to be known as the Auburn Family.
He never wore the Orange and
Blue, yet his heart was strangely warmed by those who did.
Their exploits and the teachings of the coaches who helped
them accomplish those exploits had a profound, lasting impact
on his life.
He learned those lessons of athletics
up close and personal, serving as graduate mananger and assistant
faculty manager on Mike Donahue's undefeated championship
football teams of 1913 and 1914.
Time and time again, he heard
"Iron Mike" talk about the virtues of discipline,
desire, determination, dependability and dedication. He learned
the difference between the will to win and the will to prepare.
Of the two, the will to prepare is far greater, for without
the proper preparation, there can be no lasting success.
For Lovelace, preparation meant
education. He used his education, the lessons learned from
athletics, and the principles of the Auburn Creed - hard work,
honesty, truthfullness, and respect for his fellow man - to
become one of Auburn's most successful graduates.
He organized Capital Research
and Management Company in 1931, which became the investment
advisor to the Investment Company of America in 1933. Through
the nation's hardest economic times, Jonathan B. Lovelace
not only prospered, he prevailed, and his company became one
of the world's largest investment organizations.
Jonathan B. Lovelace never forgot
his love for Auburn or the lessons learned following his beloved
Auburn Tigers. So it is with all true Auburn men and women.
It is in his memory and to the
honor of Auburn, that his family and his corporate associates
have made this museum and hall of honor possible.
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